MARY KAY

Clever Dare | Fragrance Launch Campaign

“Life is either a daring adventure or nothing at all”.
– Helen Keller

Words to live by, words in the brief, and words that inspired our thinking when the team at Mary Kay asked us NOT to play it safe and help them create a launch campaign of their fragrance Clever Dare. A fragrance dedicated to the misfits who dare and win.

MARY KAY

Clever Dare | Fragrance Launch Campaign

“Life is either a daring adventure or nothing at all”.
– Helen Keller

Words to live by, words in the brief, and words that inspired our thinking when the team at Mary Kay asked us NOT to play it safe and help them create a launch campaign of their fragrance Clever Dare. A fragrance dedicated to the misfits who dare and win.

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BEHIND THE SCENES

PRINT

BEHIND THE SCENES