COMBATANT GENTLEMEN
Combatant Gentlemen is a direct-to-consumer men’s fashion brand that offers quality tailored suits at incredibly low prices.
The founder had just raised a significant investment round, and success was expected. He needed to define a brand story and position in a competitive space and develop an integrated marketing plan to drive engagement, sales, and growth.
The problem is there’s scepticism surrounding low-cost suits.
However, for their ideal customer, who is just starting to climb the corporate ladder, ‘everything in life is a competition’. They seek help and guidance to succeed.
So, we positioned Combatant Gent as a Mentor, providing the tools, knowledge, and clothing to dress for success and saving them money for the important things.
We then;
-
- Built a 360 marketing plan to drive sales, build awareness, and amplify engagement.
- Proved the quality of tailoring through experiential activations and guerilla PR Stunts to gain consumer trust.
- Released digital campaigns and branded content.
- Designed the e-commerce experience to support mentorship and upsell opportunities.
This resulted in a rapid growth in awareness, customer acquisition, and sales, with revenue growing from $673,000 to $4.4 million in the first year of implementation and over $10 million in year two.
COMBATANT GENTLEMEN
Brand Identity and Marketing
Combatant Gentlemen is a direct-to-consumer men’s fashion brand that offers quality tailored suits at incredibly low prices.
The founder had just raised a significant investment round, and success was expected. He needed to define a brand story and position in a competitive space and develop an integrated marketing plan to drive engagement, sales, and growth.
The problem is there’s scepticism surrounding low-cost suits.
However, for their ideal customer, who is just starting to climb the corporate ladder, ‘everything in life is a competition’. They seek help and guidance to succeed.
So, we positioned Combatant Gent as a Mentor, providing the tools, knowledge, and clothing to dress for success and saving them money for the important things.
We then;
-
- Built a 360 marketing plan to drive sales, build awareness, and amplify engagement.
- Proved the quality of tailoring through experiential activations and guerilla PR Stunts to gain consumer trust.
- Released digital campaigns and branded content.
- Designed the e-commerce experience to support mentorship and upsell opportunities.
This resulted in a rapid growth in awareness, customer acquisition, and sales, with revenue growing from $673,000 to $4.4 million in the first year of implementation and over $10 million in year two.
RESULTS
Revenue Growth in 1st Year
Revenue Growth in 1st Year
RESULTS
Revenue Growth in 1st Year
RESULTS
Revenue Growth in 1st Year
360 Communication Strategy
Advertising, Web, Social, Experiental
360 Communication Strategy
Advertising, Web, Social, Experiental
360 Communication Strategy
Advertising, Web, Social, Experiental