There Once Were Gods | Editorial Film
Ride. Leave home. Get lost. Ask questions. Be legends. Deus ex Machina is a step bigger than a brand: it’s a culture. It’s openness and enthusiasm strike a chord with people, wherever they are. Deus didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity.
All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere brand philosophy that has winged Deus ex Machina across the world.
We collaborated with the team in Los Angeles at the EMPORIUM OF POSTMODERN ACTIVITIES to create a film that showcases the brands custom bikes and apparel.
The film unfolds through vignettes of riding, surfing and dirt biking with a poetic voice-over that talks of the driving spirits of wind, water, and dirt.