KIDROBOT

Dunny Hunt | Brand Campaign

Cult collectable brand Kidrobot approached us to develop a campaign that would re-engage its core market of tech/media savvy influencers who demand fun and unexpected experiences with the brand.
We conceived and developed an innovative, integrated campaign to drive retail traffic & sales, raise brand equity through global awareness, and engage through participation, Kidrobots audience of tech-loving taste-makers.
The campaign combined emerging technology, mobile and LBS tech, social media, and guerilla street teams around a week-long Dunny Scavenger Hunt.
Bridging online and offline experiences, participants received clues via social channels and then captured QR Codes to collect Dunny icons via posters, t-shirts, stickers, and postcards secretly placed around the city. The winners received a full set of the limited edition

KIDROBOT

Dunny Hunt | Brand Campaign

Cult collectable brand Kidrobot approached us to develop a campaign that would re-engage its core market of tech/media savvy influencers who demand fun and unexpected experiences with the brand.
We conceived and developed an innovative, integrated campaign to drive retail traffic & sales, raise brand equity through global awareness, and engage through participation, Kidrobots audience of tech-loving taste-makers.
The campaign combined emerging technology, mobile and LBS tech, social media, and guerilla street teams around a week-long Dunny Scavenger Hunt.
Bridging online and offline experiences, participants received clues via social channels and then captured QR Codes to collect Dunny icons via posters, t-shirts, stickers, and postcards secretly placed around the city. The winners received a full set of the limited edition

RESULT

Media Impressions

Spent on Media

Increase in Retail Sales

RESULT

Media Impressions

Spent on Media

Increase in Retail Sales

Media Impressions

Spent on Media

Increase in Retail Sales

“This is the coolest use of QR codes I’ve seen – In terms of simple fun.”

CIAN O’SULLIVAN GOMO NEWS

“This is the coolest use of QR codes I’ve seen – In terms of simple fun.”

CIAN O’SULLIVAN GOMO NEWS

“This is the coolest use of
QR codes I’ve seen
– In terms of simple fun.”

CIAN O’SULLIVAN GOMO NEWS

DIGITAL DEVICE

DIGITAL DEVICE

PRESS

PRESS