Dunny Hunt | Brand Campaign
Cult collectable brand Kidrobot approached us to develop a campaign that would re-engage its core market of tech/media savvy influencers who demand fun and unexpected experiences with the brand.
We conceived and developed an innovative, integrated campaign to drive retail traffic & sales, raise brand equity through global awareness, and engage through participation, Kidrobots audience of tech-loving taste-makers.
The campaign combined emerging technology, mobile and LBS tech, social media, and guerilla street teams around a week-long Dunny Scavenger Hunt.
Bridging online and offline experiences, participants received clues via social channels and then captured QR Codes to collect Dunny icons via posters, t-shirts, stickers, and postcards secretly placed around the city. The winners received a full set of the limited edition