KIEHL’S SINCE 1851

6.18 | CAMPAIGN

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

KIEHL’S SINCE 1851

Youthfinity | PRODUCT LAUNCH CAMPAIGN

Mary Kay believes that when nature and science collide, beautiful things can happen. We agree. They reached out for help on a very special project.

Youthfinity is a collection of skincare Mary Kay’s premium skincare line. For a new product launch within the collection we were asked to craft a story of alchemy. A magical journey of transformation where two elements are distilled into a powerful youth-revitalizing oil.

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