Loews Hotels & Resorts has welcomed guests since 1946. Family born, the brand has built its legacy on a traditional American value-generosity. Their dedication to authenticity and a sense of belonging is what makes the Loews experience unique.

They asked us to create a brand film to share their point of view on hospitality, in a world where automation and modernization have run amok. Their focus is on service through human touch, bringing classic American values back to travel.