Mary Kay invited us to them create a launch campaign for their prestige fragrance Modern Charm. Inspiration for the fragrance taps into the essence of the new ‘power-woman’. She is strong and driven, yet gracious and elegant looking to the past to inspire new codes of what it means to be a modern lady.

The campaign drove a significant increase in sales in the LATAM market and was one of the most successful market adoptions for the brand to-date.