MARY KAY

MODERN CHARM | FRAGRANCE CAMPAIGN

Mary Kay reached out to help them develop a launch campaign for their fragrance Modern Charm, a prestige classic in their fragrance portfolio. Inspiration for the fragrance taps into the essence of the new ‘power-woman’. She is strong and driven, yet gracious and elegant looking to the past to inspire new codes of what it means to be a modern lady.

The campaign drove a significant increase in sales in the LATAM market and was one of the most successful market adoptions for the brand to-date.

MARY KAY

MODERN CHARM | FRAGRANCE CAMPAIGN

Mary Kay reached out to help them develop a launch campaign for their fragrance Modern Charm, a prestige classic in their fragrance portfolio. Inspiration for the fragrance taps into the essence of the new ‘power-woman’. She is strong and driven, yet gracious and elegant looking to the past to inspire new codes of what it means to be a modern lady.

The campaign drove a significant increase in sales in the LATAM market and was one of the most successful market adoptions for the brand to-date.

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SOCIAL

We developed a phased social campaign to support pre-launch, launch, and post-launch storytelling. We provided messaging strategy, art direction and content ideation and creative toolkits for the in-house creative team and local markets to adapt and expand.

BEHIND THE SCENES

PRINT

SOCIAL

We developed a phased social campaign to support pre-launch, launch, and post-launch storytelling. We provided messaging strategy, art direction and content ideation and creative toolkits for the in-house creative team and local markets to adapt and expand.

BEHIND THE SCENES