MOVADO
Movado approached us to help them formulate a strategic and creative roadmap their social media presence. Rulebreakers since 1881, Movado is synonymous with design, innovation and craftmanship. The brand was looking to re-establish these values through a social lens whilst creating a cohesive global voice.
Looking into their rich heritage we discovered consistent links to Modernism – from Bauhaus and Permanent Museum Collections to Artist Collaborations. We developed a scalable and generative evergreen strategy that celebrates different elements of the brands DNA. The strategy supports different creative expressions and engagement tactics for seasonal, always-on and product launch campaigns.
The strategy was launched with a multi-channel holiday campaign for their organic and paid channels. We developed new devices for storytelling, established a new lens for art direction, and provided concepts for influencer and consumer engagement tactics.
MARY KAY
Youthfinity | PRODUCT LAUNCH CAMPAIGN
Mary Kay believes that when nature and science collide, beautiful things can happen. We agree. They reached out for help on a very special project.
Youthfinity is a collection of skincare Mary Kay’s premium skincare line. For a new product launch within the collection we were asked to craft a story of alchemy. A magical journey of transformation where two elements are distilled into a powerful youth-revitalizing oil.
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