Combatant Gentlemen is a direct-to-consumer men’s fashion brand that offers quality tailored suits at incredibly low prices.

The founder had just raised a significant investment round, and success was expected. He needed to define a brand story and position in a competitive space and develop an integrated marketing plan to drive engagement, sales, and growth.

The problem is there’s scepticism surrounding low-cost suits.

However, for their ideal customer, who is just starting to climb the corporate ladder, ‘everything in life is a competition’. They seek help and guidance to succeed.

So, we positioned Combatant Gent as a Mentor, providing the tools, knowledge, and clothing to dress for success and saving them money for the important things.

We then;

• • Built a 360 marketing plan to drive sales, build awareness, and amplify engagement.
  • Proved the quality of tailoring through experiential activations and guerilla PR Stunts to gain consumer trust.
  • Released digital campaigns and branded content.
  • Designed the e-commerce experience to support mentorship and upsell opportunities.

This resulted in a rapid growth in awareness, customer acquisition, and sales, with revenue growing from $673,000 to $4.4 million in the first year of implementation and over $10 million in year two.