In 2009, Plus teamed up with The Harold Hunter Foundation to introduce a new generation to a New York City hero.
Harold Atkins Hunter was a legendary NYC skater who passed away in 2006. Inspired by his fun-loving energy and full-of-life spirit, The Harold Hunter Foundation was created by the skating community shortly after his death. The HHF gives inner-city youths valuable life experiences and opportunities for personal and professional growth by encouraging and sponsoring their interest in skateboarding.
To support Harold Hunter Day, Plus created a digital campaign driven by physical experiences. A series of tribute videos called "Harold Moments" were accessible at skate parks site via QR codes designed into posters connecting skateboarders’ passion with the legacy of their sport.