HAROLD HUNTER DAY

Today is the good old days.

In 2009, Plus teamed up with The Harold Hunter Foundation to introduce a new generation to a New York City hero.

Harold Atkins Hunter was a legendary NYC skater who passed away in 2006. Inspired by his fun-loving energy and full-of-life spirit, The Harold Hunter Foundation was created by the skating community shortly after his death. The HHF gives inner-city youths valuable life experiences and opportunities for personal and professional growth by encouraging and sponsoring their interest in skateboarding.

To support Harold Hunter Day, Plus created a digital campaign driven by physical experiences. A series of tribute videos called "Harold Moments" were accessible at skate parks site via QR codes designed into posters connecting skateboarders’ passion with the legacy of their sport.

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