Cult collectable brand Kidrobot approached us to develop a campaign that would re-engage its core market of tech/media savvy influencers who demand fun and unexpected experiences with the brand.

We conceived and produced an innovative, integrated campaign to drive retail traffic & sales, raise brand equity through global awareness, and engage, through participation, Kidrobots’ audience of tech-loving taste-makers.

The campaign combined emerging technology, mobile and LBS tech, social media, and guerilla street teams around a week-long Dunny Scavenger Hunt.

Bridging online and offline experiences, participants received clues via social channels. Then, they captured QR Codes to collect Dunny icons via posters, t-shirts, stickers, and postcards secretly placed around the city. The winners received a full set of the limited edition collection.

CAMPAIGN STRATEGY & PLANNING + PR & MEDIA STRATEGY + CREATIVE DEVELOPMENT + DIGITAL UX DESIGN & DEVELOPMENT + CAMPAIGN PRODUCTION