The Luxury Collection with over 90 hotels around the world and One Kings Lane, the world’s leading online destination for the home décor, came to Plus to help them create a branded content series around their shared passion for travel, design and local culture.
With a goal of building brand awareness and driving media and engagement in their social and digital channels influencers in the luxury lifestyle space were engaged to experience a ‘Perfect Day’ with the two brands.
We filmed verité style, a day-in-the-life series documenting curated experiences in 3 different cities. With a starting point at a different Luxury Collection hotel the influencers were given concierge-curated itineraries around local culture, design, cuisine and shopping.
The content series was optimized in different formats across multiple channels to include a dedicated microsite, talent and brand channels and through local media.