LUXURY COLLECTION HOTELS & RESORTS

The Perfect Day Web Series

The Luxury Collection with over 90 hotels around the world and One Kings Lane, the world’s leading online destination for the home décor, came to Plus to help them create a branded content series around their shared passion for travel, design and local culture.

With a goal of building brand awareness and driving media and engagement in their social and digital channels influencers in the luxury lifestyle space were engaged to experience a ‘Perfect Day’ with the two brands.

We filmed verité style, a day-in-the-life series documenting curated experiences in 3 different cities. With a starting point at a different Luxury Collection hotel the influencers were given concierge-curated itineraries around local culture, design, cuisine and shopping.

The content series was optimized in different formats across multiple channels to include a dedicated microsite, talent and brand channels and through local media.

RESULTS

BRAND PARTNERSHIP

THE INFLUENCERS

HONOLULU

WASHINGTON DC

CHARLOTTE

CONCIERGE CURATED ITINERARIES

Le Meridien Hotels SPG Mobile Check In