EPIX HD

Summer Movie Magic | Brand Launch Campaign

Everyone loves a good classic. In partnership with Verizon, we launched EPIX with an integrated advertising and promotional campaign centered around an outdoor summer movie series in NYC.

The campaign drew inspiration from EPIX’s legendary movie lineup. We introduced a visual identity and theme entitled EPIX REMIX, celebrating reinterpretations. This twist on outdoor movie screenings mirrored the value proposition of the new channel, offering viewers the option to watch films traditionally or experience them with a digitally streamed “REMIX” soundtrack curated by cutting-edge DJs and bands, transforming each movie into a fresh experience.

Every element of the campaign encouraged engagement and raised awareness, enabling audiences to forge a personal connection with the brand and invite friends to share in their experiences.

1

A street-level advertising campaign & promotional stunts

2

A digital activation that drove Social Media engagement through contests and content interactions

3

An array of innovative event-based experiences that drove participation and awareness with audiences

1

A street-level advertising campaign & promotional stunts

2

A digital activation that drove Social Media engagement through contests and content interactions

3

An array of innovative event-based experiences that drove participation and awareness with audiences

CAMPAIGN STRATEGY & CREATIVE DEVELOPMENT + DESIGN & PRODUCTION + CAMPAIGN PRODUCTION

EPIX HD

Summer Movie Magic | Brand Launch Campaign

Everyone loves a good classic. In partnership with Verizon, we launched EPIX with an integrated advertising and promotional campaign centered around an outdoor summer movie series in NYC.

The campaign drew inspiration from EPIX’s legendary movie lineup. We introduced a visual identity and theme entitled EPIX REMIX, celebrating reinterpretations. This twist on outdoor movie screenings mirrored the value proposition of the new channel, offering viewers the option to watch films traditionally or experience them with a digitally streamed “REMIX” soundtrack curated by cutting-edge DJs and bands, transforming each movie into a fresh experience.

Every element of the campaign encouraged engagement and raised awareness, enabling audiences to forge a personal connection with the brand and invite friends to share in their experiences.

1

A street-level advertising campaign & promotional stunts

2

A digital activation that drove Social Media engagement through contests and content interactions

3

An array of innovative event-based experiences that drove participation and awareness with audiences

CAMPAIGN STRATEGY & CREATIVE DEVELOPMENT + DESIGN & PRODUCTION + CAMPAIGN PRODUCTION

RESULTS

Attendees

Media Impressions

Average Time Spent
on Site per Visit

RESULTS

Attendees

Media Impressions

Average Time Spent
on Site per Visit

Attendees

Media Impressions

Average Time Spent
on Site per Visit

PRINT

EVENT

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