KIDROBOT
Cult collectable brand Kidrobot approached us to develop a campaign that would re-engage its core market of tech/media savvy influencers who demand fun and unexpected experiences with the brand.
We conceived and produced an innovative, integrated campaign to drive retail traffic & sales, raise brand equity through global awareness, and engage, through participation, Kidrobots’ audience of tech-loving taste-makers.
The campaign combined emerging technology, mobile and LBS tech, social media, and guerilla street teams around a week-long Dunny Scavenger Hunt.
Bridging online and offline experiences, participants received clues via social channels. Then, they captured QR Codes to collect Dunny icons via posters, t-shirts, stickers, and postcards secretly placed around the city. The winners received a full set of the limited edition collection.
CAMPAIGN STRATEGY & PLANNING + PR & MEDIA STRATEGY + CREATIVE DEVELOPMENT + DIGITAL UX DESIGN & DEVELOPMENT + CAMPAIGN PRODUCTION
KIDROBOT
Dunny Hunt | Experiential Brand Campaign
Cult collectable brand Kidrobot approached us to develop a campaign that would re-engage its core market of tech/media savvy influencers who demand fun and unexpected experiences with the brand.
We conceived and produced an innovative, integrated campaign to drive retail traffic & sales, raise brand equity through global awareness, and engage, through participation, Kidrobots’ audience of tech-loving taste-makers.
The campaign combined emerging technology, mobile and LBS tech, social media, and guerilla street teams around a week-long Dunny Scavenger Hunt.
Bridging online and offline experiences, participants received clues via social channels. Then, they captured QR Codes to collect Dunny icons via posters, t-shirts, stickers, and postcards secretly placed around the city. The winners received a full set of the limited edition collection.
CAMPAIGN STRATEGY & PLANNING + PR & MEDIA STRATEGY + CREATIVE DEVELOPMENT + DIGITAL UX DESIGN & DEVELOPMENT + CAMPAIGN PRODUCTION
RESULTS
![35M_Result_Icon](https://weareplus.com/wp-content/uploads/2017/10/35M_Result_Icon.png)
Media Impressions
![0Dollar_Result_Icon](https://weareplus.com/wp-content/uploads/2017/10/0Dollar_Result_Icon.png)
Spent on Media
![45Percent_Result_Icon](https://weareplus.com/wp-content/uploads/2017/10/45Percent_Result_Icon.png)
Increase in Retail Sales
![35M_Result_Icon](https://weareplus.com/wp-content/uploads/2017/10/35M_Result_Icon.png)
Media Impressions
![0Dollar_Result_Icon](https://weareplus.com/wp-content/uploads/2017/10/0Dollar_Result_Icon.png)
Spent on Media
![45Percent_Result_Icon](https://weareplus.com/wp-content/uploads/2017/10/45Percent_Result_Icon.png)
Increase in Retail Sales
RESULTS
![35M_Result_Icon](https://weareplus.com/wp-content/uploads/2017/10/35M_Result_Icon.png)
Media Impressions
![0Dollar_Result_Icon](https://weareplus.com/wp-content/uploads/2017/10/0Dollar_Result_Icon.png)
Spent on Media
![45Percent_Result_Icon](https://weareplus.com/wp-content/uploads/2017/10/45Percent_Result_Icon.png)
Increase in Retail Sales
RESULTS
![35M_Result_Icon](https://weareplus.com/wp-content/uploads/2017/10/35M_Result_Icon.png)
Media Impressions
![0Dollar_Result_Icon](https://weareplus.com/wp-content/uploads/2017/10/0Dollar_Result_Icon.png)
Spent on Media
![45Percent_Result_Icon](https://weareplus.com/wp-content/uploads/2017/10/45Percent_Result_Icon.png)
Increase in Retail Sales
“This is the coolest use of QR codes I’ve seen – In terms of simple fun.”
CIAN O’SULLIVAN GOMO NEWS
“This is the coolest use of QR codes I’ve seen – In terms of simple fun.”
CIAN O’SULLIVAN GOMO NEWS
“This is the coolest use of QR codes I’ve seen – In terms of simple fun.”
CIAN O’SULLIVAN GOMO NEWS