KIEHL’S SINCE 1851

Holiday |
Global Social Campaign

Kiehl’s needed to boost brand visibility, adoption, and retail traffic during the holidays… using no paid media. The problem? It’s hard enough to get a beauty buyer’s attention but during the holidays? Good luck! But we knew that the only thing beauty lovers love more than beauty products are one-of-a-kind beauty experiences.

To tackle this, we developed a four-month seasonal organic social campaign with limited-edition drops, flash sales, giveaways, and street-level retail activations to inspire gifting, drive engagement, and increase foot traffic in stores so that Kiehl’s fans could rediscover the joy of giving.

The results? An 18% increase in brick-and-mortar retail sales and a plug-and-play framework for future Kiehl’s holiday campaigns.

CAMPAIGN STRATEGY & PLANNING + CAMPAIGN CREATIVE DIRECTION + PHOTOGRAPHY + SOCIAL MEDIA CONTENT

KIEHL’S SINCE 1851

Holiday | Global Social Campaign

Kiehl’s needed to boost brand visibility, adoption, and retail traffic during the holidays… using no paid media. The problem? It’s hard enough to get a beauty buyer’s attention but during the holidays? Good luck! But we knew that the only thing beauty lovers love more than beauty products are one-of-a-kind beauty experiences.

To tackle this, we developed a four-month seasonal organic social campaign with limited-edition drops, flash sales, giveaways, and street-level retail activations to inspire gifting, drive engagement, and increase foot traffic in stores so that Kiehl’s fans could rediscover the joy of giving.

The results? An 18% increase in brick-and-mortar retail sales and a plug-and-play framework for future Kiehl’s holiday campaigns.

CAMPAIGN STRATEGY & PLANNING + CAMPAIGN CREATIVE DIRECTION + PHOTOGRAPHY + SOCIAL MEDIA CONTENT

LIMITED EDITION PRODUCT GIFS

LIMITED EDITION PRODUCT GIFS

LIMITED EDITION PRODUCT GIFS

HERO VIDEO

HERO VIDEO

HERO VIDEO

RETAIL WINDOW VIDEO

RETAIL WINDOW VIDEO

RETAIL WINDOW VIDEO

GIVING GIFS

GIVING GIFS

GIVING GIFS

HOLIDAY CHARACTER GIFS

HOLIDAY CHARACTER GIFS

HOLIDAY CHARACTER GIFS