LUX RESORTS & HOTELS

Brand Evolution | Content Program

Lux Resorts & Hotels were expanding their playful and undeniably unique hotel experience to exotic destinations worldwide.

The problem? A huge disconnect existed between their less-than-engaging storytelling and their experientially rich offerings.

Our solution was to reframe their storytelling lens to include a dynamic mix of content based on brand, experience, and promotional themes. And, by leveraging travel’s most engaging storytelling format—vlogging—we created authentic destination-based vignettes formatted for easy-to-replicate production to elevate brand consistency.

The new content program guided guests through the full spectrum of surprise-and-delight experiences at every LUX destination, delivering on the brand’s promise of making every moment extraordinary.

CONTENT STRATEGY & PLANNING + STORY & MESSAGING + CREATIVE DEVELOPMENT & DESIGN + LIVE ACTION PRODUCTION + EDITING & MOTION GRAPHICS

LUX RESORTS & HOTELS

Brand Evolution | Content Program

Lux Resorts & Hotels were expanding their playful and undeniably unique hotel experience to exotic destinations worldwide.

The problem? A huge disconnect existed between their less-than-engaging storytelling and their experientially rich offerings.

Our solution was to reframe their storytelling lens to include a dynamic mix of content based on brand, experience, and promotional themes. And, by leveraging travel’s most engaging storytelling format—vlogging—we created authentic destination-based vignettes formatted for easy-to-replicate production to elevate brand consistency.

The new content program guided guests through the full spectrum of surprise-and-delight experiences at every LUX destination, delivering on the brand’s promise of making every moment extraordinary.

CONTENT STRATEGY & PLANNING + STORY & MESSAGING + CREATIVE DEVELOPMENT & DESIGN + LIVE ACTION PRODUCTION + EDITING & MOTION GRAPHICS