Netflix

Netflix For Families | Global Video Series

Netflix aims to entertain the world, and that includes families everywhere. Concerns over online safety resonate among parents globally. Different countries, cultures and families have varied preferences when it comes to defining what is family-friendly content.

Collaborating with the Policy team, our task was to show policymakers, governments, and parents worldwide that Netflix’s diverse programming is suitable for all ages.

This initiative aims to build brand trust by empowering parents and demonstrating Netflix’s commitment to family-friendly entertainment.

CREATIVE DEVELOPMENT + DESIGN & PRODUCTION + VERSIONING

A UNIVERSAL CHARACTER

Leveraging the familiar Netflix Profile Avatar, we created a universal cast of family characters. Our design system established a base palette of environments that could be nuanced with accent details for regional adaptation.

Netflix

Netflix For Families | Global Video Series

Netflix aims to entertain the world, and that includes families everywhere. Concerns over online safety resonate among parents globally. Different countries, cultures and families have varied preferences when it comes to defining what is family-friendly content.

Collaborating with the Policy team, our task was to show policymakers, governments, and parents worldwide that Netflix’s diverse programming is suitable for all ages.

This initiative aims to build brand trust by empowering parents and demonstrating Netflix’s commitment to family-friendly entertainment.

CREATIVE DEVELOPMENT + DESIGN & PRODUCTION + VERSIONING

A UNIVERSAL CHARACTER

Leveraging the familiar Netflix Profile Avatar, we created a universal cast of family characters. Our design system established a base palette of environments that could be nuanced with accent details for regional adaptation.

MARKET ADAPTATION

Our design system established a base palette of environments that could be nuanced for regional adaptation.

MARKET ADAPTATION

Our design system established a base palette of environments that could be nuanced for regional adaptation.

PARENTAL CONTROLS

Based on research from families and experts, Netflix offers customisable parental controls, providing more control and flexibility to ensure a safe viewing experience for kids.

PARENTAL CONTROLS

Based on research from families and experts, Netflix offers customisable parental controls, providing more control and flexibility to ensure a safe viewing experience for kids.