Netflix
Netflix aims to entertain the world, including families everywhere. Concerns over online safety are a priority for parents globally, with different countries, cultures, and families having different preferences for defining family-friendly content.
Collaborating with the Policy team, our task was to show policymakers, governments, and parents worldwide that Netflix’s diverse programming is suitable for all ages.
CREATIVE DEVELOPMENT + DESIGN & PRODUCTION + VERSIONING
A UNIVERSAL CHARACTER
Leveraging the familiar Netflix Profile Avatar, we created a universal cast of family characters.
Netflix
Netflix For Families | Global Video Series
Netflix aims to entertain the world, including families everywhere. Concerns over online safety are a priority for parents globally, with different countries, cultures, and families having different preferences for defining family-friendly content.
Collaborating with the Policy team, our task was to show policymakers, governments, and parents worldwide that Netflix’s diverse programming is suitable for all ages.
CREATIVE DEVELOPMENT + DESIGN & PRODUCTION + VERSIONING
A UNIVERSAL CHARACTER
Leveraging the familiar Netflix Profile Avatar, we created a universal cast of family characters.
MARKET ADAPTATION
Our design system established a base palette of environments that could be nuanced for regional adaptation.
MARKET ADAPTATION
Our design system established a base palette of environments that could be nuanced for regional adaptation.
PARENTAL CONTROLS
A suite of customisable parental controls, providing more control and flexibility to ensure a safe viewing experience for kids.
PARENTAL CONTROLS
A suite of customisable parental controls, providing more control and flexibility to ensure a safe viewing experience for kids.
