NIGHTINGALE VETERINARY

Specialty Practice Brand Development

Nightingale Vets is a team of leading Veterinary specialists on a mission to make veterinary medicine more human through single-speciality care.

There’s usually a critical reason for speciality care; with that comes stress and anxiety for pets and their owners. General hospitals can feel impersonal and may lack the required speciality expertise.

We were tasked with developing the brand positions and identities for the launch of three new specialty practices, emphasizing Nightingale’s commitment to gold-standard care. Our goal was to demonstrate to veterinarians and pet owners alike that a better option is available.

BRAND IDENTITY

NIGHTINGALE VETERINARY

Specialty Practice Brand Development

Nightingale Vets is a team of leading Veterinary specialists on a mission to make veterinary medicine more human through single-speciality care.

There’s usually a critical reason for speciality care; with that comes stress and anxiety for pets and their owners. General hospitals can feel impersonal and may lack the required speciality expertise.

We were tasked with developing the brand positions and identities for the launch of three new specialty practices, emphasizing Nightingale’s commitment to gold-standard care. Our goal was to demonstrate to veterinarians and pet owners alike that a better option is available.

BRAND IDENTITY

ART DIRECTION: PHOTOGRAPHY AND INTERIORS

ART DIRECTION: PHOTOGRAPHY AND INTERIORS