EPIX
SUMMER MOVIE MAGIC AWARENESS CAMPAIGN
In a crowded world of entertainment, how do you make a new brand stand out and get busy New Yorkers to notice?
Everyone loves a good classic. In partnership with Verizon, we launched EPIX with an integrated advertising and promotional campaign centered around an outdoor summer movie series in NYC.
The campaign drew inspiration from EPIX’s legendary movie lineup. We introduced a visual identity and theme entitled EPIX REMIX, celebrating reinterpretations. This twist on outdoor movie screenings mirrored the value proposition of the new channel, offering viewers
the option to watch films traditionally or experience them with a digitally streamed "REMIX" soundtrack curated by cutting-edge DJs and bands, transforming each movie into a fresh experience.
Every element of the campaign encouraged engagement and raised awareness, enabling audiences to forge a personal connection with the brand and invite friends to share in their experiences.
RESULTS
32 Events – 80,000 Signups
500 Million+ Impressions
Time spent on the website more than 5 minutes
An extensive CRM database of New Yorkers interested in further engagement with EPIX
10 weeks of free
movie screenings
across NYC's 5
boroughs
EPiX
EPiX
SUMMER MOVIE MAGIC AWARENESS CAMPAIGN
SUMMER MOVIE MAGIC AWARENESS CAMPAIGN
In a crowded world of entertainment, how do you make a new brand stand out and get busy New Yorkers to notice?
In a crowded world of entertainment, how do you make a new brand stand out and get busy New Yorkers to notice?
Everyone loves a good classic. In partnership with Verizon, we launched EPIX with an integrated advertising and promotional campaign centered around an outdoor summer movie series in NYC.
The campaign drew inspiration from EPIX’s legendary movie lineup. We introduced a visual identity and theme entitled EPIX REMIX, celebrating reinterpretations. This twist on outdoor movie screenings mirrored the value proposition of the new channel, offering viewers the option to watch films traditionally or experience them with a digitally streamed "REMIX" soundtrack curated by cutting-edge DJs and bands, transforming each movie into a fresh experience.
Every element of the campaign encouraged engagement and raised awareness, enabling audiences to forge a personal connection with the brand and invite friends to share in their experiences.
Everyone loves a good classic. In partnership with Verizon, we launched EPIX with an integrated advertising and promotional campaign centered around an outdoor summer movie series in NYC.
The campaign drew inspiration from EPIX’s legendary movie lineup. We introduced a visual identity and theme entitled EPIX REMIX, celebrating reinterpretations. This twist on outdoor movie screenings mirrored the value proposition of the new channel, offering viewers the option to watch films traditionally or experience them with a digitally streamed "REMIX" soundtrack curated by cutting-edge DJs and bands, transforming each movie into a fresh experience.
Every element of the campaign encouraged engagement and raised awareness, enabling audiences to forge a personal connection with the brand and invite friends to share in their experiences.
RESULTS
RESULTS
32 Events - 80,000Signups
500 Million + Impressions
Time spent on the website more than 5 minutes
An extensive CRM database of New Yorkers interested in further engagement with EPIX
32 Events - 80,000 Signups
500 Million + Impressions
Time spent on the website more than 5 minutes
An extensive CRM database of New Yorkers interested in further engagement with EPIX
10 weeks of free movie screenings across NYC's 5 boroughs
10 weeks of free movie
screenings across NYC's
5 boroughs
If you can’t get results by doing the same things,
are you ready to try something different?
If you can’t get results by doing the same things,
are you ready to try something different?
projects@weareplus.com
If you can’t get results by doing the same things,
are you ready to try something different?
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