MOVADO
SOCIAL STRATEGY + HOLIDAY CAMPAIGN
Challenging people’s perceptions.
Movado established itself as a worthy investment piece in the luxury watch world. However, many considered a Movado watch as a once in a lifetime ‘special occasion’ purchase. Watches are a style statement just as much as they are a functional timepiece.
We needed to challenge brand loyalists to reconsider their idea of Movado and attract curious new audiences to discover the brand for the first time.
We delved deep into the brand’s DNA to uncover stories of risk-takers and trail blazers. From this, we defined a contemporary brand ideology, visual aesthetic and a communication strategy with brand archetypes that celebrate Movado’s pioneering spirit, resonating with people’s passions. To launch the new position, we produced a social holiday campaign.
RESULTS
Our new brand position and campaign resulted a 40% increase in engagement from the previous year.
‘Moments, not Time.’
A new brand ideology.
A scalable,
evergreen
strategy
Dreamers,
Thinkers,
Makers.
Movado
Movado
SOCIAL StRATEGY + HOLIDAY CAMPAIGN
SOCIAL StRATEGY + HOLIDAY CAMPAIGN
Challenging people’s perceptions.
Challenging people’s perceptions.
‘Moments, not Time.’
A new brand ideology.
‘Moments, not Time.’
A new brand ideology.
Movado established itself as a worthy investment piece in the luxury watch world. However, many considered a Movado watch as a once in a lifetime ‘special occasion’ purchase. Watches are a style statement just as much as they are a functional timepiece.
We needed to challenge brand loyalists to reconsider their idea of Movado and attract curious new audiences to discover the brand for the first time.
We delved deep into the brand’s DNA to uncover stories of risk-takers and trail blazers. From this, we defined a contemporary brand ideology, visual aesthetic and a communication strategy with brand archetypes that celebrate Movado’s pioneering spirit, resonating with people’s passions. To launch the new position, we produced a social holiday campaign.
Movado established itself as a worthy investment piece in the luxury watch world. However, many considered a Movado watch as a once in a lifetime ‘special occasion’ purchase. Watches are a style statement just as much as they are a functional timepiece.
We needed to challenge brand loyalists to reconsider their idea of Movado and attract curious new audiences to discover the brand for the first time.
We delved deep into the brand’s DNA to uncover stories of risk-takers and trail blazers. From this, we defined a contemporary brand ideology, visual aesthetic and a communication strategy with brand archetypes that celebrate Movado’s pioneering spirit, resonating with people’s passions. To launch the new position, we produced a social holiday campaign.
A scalable,
evergreen strategy
A scalable,
evergreen strategy
RESULTS
RESULTS
Our new brand position and campaign resulted a 40% increase in engagement from the previous year.
Our new brand position and campaign resulted a 40% increase in engagement from the previous year.
Dreamers, Thinkers, Makers.
Dreamers, Thinkers, Makers.
If you can’t get results by doing the same things,
are you ready to try something different?
If you can’t get results by doing the same things,
are you ready to try something different?
projects@weareplus.com
If you can’t get results by doing the same things,
are you ready to try something different?
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