LE MÉRIDIEN HOTELS
Our friends at hotel brand Le Meridien reached out with an invitation to adventure. They invited us to travel the world with them to document a journey through senses, and along the way create a web series to support the launch of their brand campaign. ‘Destination Unlocked.’
Finding inspiration through the brand’s pillars of “culture, cuisine and coordinates” we developed the Eclair Diaries, a collection of films which feature 4 key ingredients:
1. An Influencer 2. Discovery 3. Inspiration 4. Creation
From San Francisco to New Orleans, the Cote D’Azur to New Delhi, we documented celebrity Pastry Chef and brand ambassador Johnny Iuzzuni’s culinary adventures as he “unlocked” each destination to find inspiration to create a locally-inspired éclair recipe. The éclairs were then launched at each hotel as part of a locally inspired culinary program.
The series was designed to engage viewers at different touch points; YouTube, Instagram, Facebook, Twitter, Pinterest, Tumblr and a Microsite. The format we created was replicable for local markets to be able to produce branded versions.
LE MÉRIDIEN HOTELS
Éclair Diaries | Travel Series
Our friends at hotel brand Le Meridien reached out with an invitation to adventure. They invited us to travel the world with them to document a journey through senses, and along the way create a web series to support the launch of their brand campaign. ‘Destination Unlocked.’
Finding inspiration through the brand’s pillars of “culture, cuisine and coordinates” we developed the Eclair Diaries, a collection of films which feature 4 key ingredients:
1. An Influencer 2. Discovery 3. Inspiration 4. Creation
From San Francisco to New Orleans, the Cote D’Azur to New Delhi, we documented celebrity Pastry Chef and brand ambassador Johnny Iuzzuni’s culinary adventures as he “unlocked” each destination to find inspiration to create a locally-inspired éclair recipe. The éclairs were then launched at each hotel as part of a locally inspired culinary program.
The series was designed to engage viewers at different touch points; YouTube, Instagram, Facebook, Twitter, Pinterest, Tumblr and a Microsite. The format we created was replicable for local markets to be able to produce branded versions.
