MAC COSMETICS

A love story: Product meets storytelling and it’s happily ever after.<3

MAC believes that “it’s nice to be pretty, but it’s so much more interesting to create a persona.” For over nine years, Plus has worked with this cosmetics innovator to develop the brand’s unique vision through story-led campaigns, brand films and mobile extensions.

PRODUCT STORIES

Plus worked with MAC to develop aspirational stories that vividly express the inspirations behind their collections.

SPRING COLOUR FORECAST CAMPAIGN

For the launch of MAC’s Spring Colour Forecast collection, we created an audiovisual kaleidoscope which invokes an emotional response to color.

We approach our imagery and colour collections with an unconventional, original, and slightly irreverent approach to beauty.

James Gager, SVP Group Creative Director, MAC via PSFK
VIVA GLAM

For the VIVA GLAM Campaign, we brought MAC together with fans of Lady Gaga for a story experience that raised awareness and support for MAC’s AIDS Fund.

For six months, Plus shared Nicola Formichetti’s (Fashion Director of the Haus of Gaga) creative process as he engaged fans in the creation of The Masterpiece. Through an online crowd sourced initiative, fans became a part of his process and ultimately a part of the wearable piece of art that Gaga launched during fashion week.

Sometimes mistakes can lead to somewhere that you never expected, so why not?

Nicola Formichetti, Fashion Director of the Haus of Gaga

BLOGGERS’ OBSESSIONS

It’s been a dream that I didn’t even necessarily have for myself, because it was so big.

Patrice @ Afrobella
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