COMBATANT GENTLEMEN
Combatant Gentlemen is a direct-to-consumer men’s fashion brand that offers quality tailored suits at incredibly low prices.
The founder had just raised a significant investment round, and success was expected. He needed to define a brand story and position in a competitive space and develop an integrated marketing plan to drive engagement, sales, and growth.
The problem is there’s scepticism surrounding low-cost suits.
However, for their ideal customer, who is just starting to climb the corporate ladder, ‘everything in life is a competition’. They seek help and guidance to succeed.
So, we positioned Combatant Gent as a Mentor, providing the tools, knowledge, and clothing to dress for success and saving them money for the important things.
We then;
-
- Built a 360 marketing plan to drive sales, build awareness, and amplify engagement.
- Proved the quality of tailoring through experiential activations and guerilla PR Stunts to gain consumer trust.
- Released digital campaigns and branded content.
- Designed the e-commerce experience to support mentorship and upsell opportunities.
This resulted in a rapid growth in awareness, customer acquisition, and sales, with revenue growing from $673,000 to $4.4 million in the first year of implementation and over $10 million in year two.
COMBATANT GENTLEMEN
Brand Identity and Marketing
Combatant Gentlemen is a direct-to-consumer men’s fashion brand that offers quality tailored suits at incredibly low prices.
The founder had just raised a significant investment round, and success was expected. He needed to define a brand story and position in a competitive space and develop an integrated marketing plan to drive engagement, sales, and growth.
The problem is there’s scepticism surrounding low-cost suits.
However, for their ideal customer, who is just starting to climb the corporate ladder, ‘everything in life is a competition’. They seek help and guidance to succeed.
So, we positioned Combatant Gent as a Mentor, providing the tools, knowledge, and clothing to dress for success and saving them money for the important things.
We then;
-
- Built a 360 marketing plan to drive sales, build awareness, and amplify engagement.
- Proved the quality of tailoring through experiential activations and guerilla PR Stunts to gain consumer trust.
- Released digital campaigns and branded content.
- Designed the e-commerce experience to support mentorship and upsell opportunities.
This resulted in a rapid growth in awareness, customer acquisition, and sales, with revenue growing from $673,000 to $4.4 million in the first year of implementation and over $10 million in year two.
RESULTS
![336Percent_Result_Icon](https://weareplus.com/wp-content/uploads/2017/10/336Percent_Result_Icon.png)
Revenue Growth in 1st Year
![336Percent_Result_Icon](https://weareplus.com/wp-content/uploads/2017/10/336Percent_Result_Icon.png)
Revenue Growth in 1st Year
RESULTS
![336Percent_Result_Icon](https://weareplus.com/wp-content/uploads/2017/10/336Percent_Result_Icon.png)
Revenue Growth in 1st Year
RESULTS
![336Percent_Result_Icon](https://weareplus.com/wp-content/uploads/2017/10/336Percent_Result_Icon.png)
Revenue Growth in 1st Year
360 Communication Strategy
Advertising, Web, Social, Experiental
![CombatGen_Diagram](https://weareplus.com/wp-content/uploads/2017/10/CombatGen_Diagram.png)
![CombatGen_Diagram](https://weareplus.com/wp-content/uploads/2017/10/CombatGen_Diagram.png)
360 Communication Strategy
Advertising, Web, Social, Experiental
![CombatGen_Diagram](https://weareplus.com/wp-content/uploads/2017/10/CombatGen_Diagram.png)
360 Communication Strategy
Advertising, Web, Social, Experiental
![CombatGen_Diagram](https://weareplus.com/wp-content/uploads/2017/10/CombatGen_Diagram.png)