Le Méridien was launching a new brand position, “destination unlocked,” targeting the creative class of travellers.

Their challenge: Global hotel brands strive to replicate their brand experience in every property, leaving travellers sceptical about their understanding of local culture.

Le Méridien is different. Recognising travellers’ desire for authentic local experiences free from tourist traps, Le Méridien offers more than a typical stay.

We created a docu-series exploring destinations through food, music, influencers, and entertainment to show the brand’s commitment to unique cultural encounters. Our goal? Inspire the creative class to see Le Méridien as the gateway to unlocking their destination.

Formatted for every touchpoint, the series reinforced the brands’ promise of discovery.

CAMPAIGN CREATIVE DEVELOPMENT + STORY & MESSAGING + LIVE ACTION PRODUCTION + EDITING & MOTION GRAPHICS + DIGITAL UX