China’s discerning beauty enthusiasts demand high-quality, multi-taking formulas that combat the numerous culprits of premature skin ageing – pollution, UV, stress, and insufficient sleep.

We created a campaign to highlight the award-winning innovation of Mary Kay’s Timewise 5XTM single-regime skincare collection. This collection is formulated to provide skin protection through five antioxidant and age-defying actions.

Our story focused on the high-tech formula, highlighting ingredients engineered to protect, rejuvenate, and restore the skin’s youthful complexion. We delivered a product technology film, print assets, and marketing toolkits to support the launch.

CAMPAIGN CREATIVE DEVELOPMENT & DESIGN + CGI + EDITING + MOTION GRAPHICS + FINISHING