China’s discerning beauty enthusiasts demand high-quality, multi-taking formulas that combat the numerous culprits of premature skin ageing – pollution, UV, stress, and insufficient sleep.

Mary Kay asked us to create a campaign to communicate a multi-award-winning breakthrough innovation for their single-regime skincare collection, Timewise 5X™.

We focused the story on the high-tech formula, highlighting three unique ingredients engineered to protect, rejuvenate, and restore the skin’s youthful complexion. To support the launch, we delivered a product technology film, print assets, and marketing toolkits.

CAMPAIGN CREATIVE DEVELOPMENT & DESIGN + CGI + EDITING + MOTION GRAPHICS + FINISHING