JLO BEAUTY

BRAND LAUNCH

Beauty knows no expiration date. Introducing a brand inspired by a treasured family beauty secret.

We delivered sell-out

success for JLO Beauty

... twice.

After testing hundreds of formulas over several years, Jennifer Lopez was ready to launch J Lo Beauty into the fiercely competitive, celebrity-fatigued skincare market.

Encouraging consumers to switch their current skincare routines is no easy task, especially as scepticism grows around celebrity-endorsed brands. Our challenge was to showcase the effectiveness of J Lo’s scientifically formulated

products and give customers close-up access to J Lo’s beauty secrets.

To achieve this, we devised a comprehensive direct-to-consumer (DTC) digital strategy and executed paid social campaigns spanning pre-launch, launch, and ongoing promotion. Additionally, we guided the creative direction to ensure a cohesive visual narrative across all platforms.

RESULTS

Our campaigns contributed to a complete inventory sell-out, not once but twice, and achieved a record-breaking $2 million in sales through Sephora’s coveted January skincare animation.

Limited edition

drop campaigns

E-commerce

+ Digital

marketing

JLo Beauty

BRAND LAUNCH

Beauty knows no expiration date. Introducing a brand inspired by a treasured family beauty secret.

We delivered sell-out
success for JLO Beauty
... twice.

Movado established itself as a worthy investment piece in the luxury watch world. However, many considered a Movado watch as a once in a lifetime ‘special occasion’ purchase. Watches are a style statement just as much as they are a functional timepiece.

We needed to challenge brand loyalists to reconsider their idea of Movado and attract curious new audiences to discover the brand for the first time.

We delved deep into the brand’s DNA to uncover stories of risk-takers and trail blazers. From this, we defined a contemporary brand ideology, visual aesthetic and a communication strategy with brand archetypes that celebrate Movado’s pioneering spirit, resonating with people’s passions. To launch the new position, we produced a social holiday campaign.

After testing hundreds of formulas over several years, Jennifer Lopez was ready to launch J Lo Beauty into the fiercely competitive, celebrity-fatigued skincare market.

Encouraging consumers to switch their current skincare routines is no easy task, especially as scepticism grows around celebrity-endorsed brands. Our challenge was to showcase the effectiveness of J Lo’s scientifically formulated products and give customers close-up access to J Lo’s beauty secrets.

To achieve this, we devised a comprehensive direct-to-consumer (DTC) digital strategy and executed paid social campaigns spanning pre-launch, launch, and ongoing promotion. Additionally, we guided the creative direction to ensure a cohesive visual narrative across all platforms.

RESULTS

Our campaigns contributed to a complete inventory sell-out, not once but twice, and achieved a record-breaking $2 million in sales through Sephora’s coveted January skincare animation.