LE MÉRIDIEN HOTELS
TRAVEL SERIES
Thematic travel series exploring destinations through creative journeys.
Le Méridien was launching a new brand position, “destination unlocked,” targeting the creative class of travellers.
Their challenge: Global hotel brands strive to replicate their brand experience in every property, leaving travellers sceptical about their understanding of local culture.
Le Méridien is different. Recognising travellers' desire for authentic local experiences free from
tourist traps, Le Méridien offers more than a typical stay.
We created a docu-series exploring destinations through food, music, influencers, and entertainment to show the brand's commitment to unique cultural encounters. Our goal? Inspire the creative class to see Le Méridien as the gateway to unlocking their destination.
“What’s a drink I
shouldn’t leave
without trying?”
“We’re just a big mix —
a big gumbo of different
cuisines.”
Formatted for every touchpoint, the series reinforced the brands' promise of discovery.
A “destination unlocked” micro-site with a GPS-enabled city guide was designed to help guests discover the “destination unlocked” video locations and other must-see attractions.
"This is an
example of that
reinvention I find
so inspiring.”
LE MÉRIDIEN
LE MÉRIDIEN
Travel series
Travel series
Thematic travel series exploring destinations through creative journeys.
Thematic travel series exploring destinations through creative journeys.
Le Méridien was launching a new brand position, “destination unlocked,” targeting the creative class of travellers.
Their challenge: Global hotel brands strive to replicate their brand experience in every property, leaving travellers sceptical about their understanding of local culture.
Le Méridien is different. Recognising travellers' desire for authentic local experiences free from tourist traps, Le Méridien offers more than a typical stay.
We created a docu-series exploring destinations through food, music, influencers, and entertainment to show the brand's commitment to unique cultural encounters. Our goal? Inspire the creative class to see Le Méridien as the gateway to unlocking their destination.
Le Méridien was launching a new brand position, “destination unlocked,” targeting the creative class of travellers.
Their challenge: Global hotel brands strive to replicate their brand experience in every property, leaving travellers sceptical about their understanding of local culture.
Le Méridien is different. Recognising travellers' desire for authentic local experiences free from tourist traps, Le Méridien offers more than a typical stay.
We created a docu-series exploring destinations through food, music, influencers, and entertainment to show the brand's commitment to unique cultural encounters. Our goal? Inspire the creative class to see Le Méridien as the gateway to unlocking their destination.
"Whats a drink i shouldn't
leave without trying?"
"Whats a drink i shouldn't
leave without trying?"
“We’re just a big mix — a big gumbo of different cuisines.”
“We’re just a big mix —
a big gumbo of different
cuisines.”
Formatted for every touchpoint, the series reinforced the brands' promise of discovery.
A “destination unlocked” micro-site with a GPS-enabled city guide was designed to help guests discover the “destination unlocked” video locations and other must-see attractions.
Formatted for every touchpoint, the series reinforced the brands' promise of discovery.
A “destination unlocked” micro-site with a GPS-enabled city guide was designed to help guests discover the “destination unlocked” video locations and other must-see attractions.
"This is an example
of that reinvention
I find so inspiring.”
"This is an example
of that reinvention
I find so inspiring.”
If you can’t get results by doing the same things,
are you ready to try something different?
If you can’t get results by doing the same things,
are you ready to try something different?
projects@weareplus.com
If you can’t get results by doing the same things,
are you ready to try something different?
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