MARY KAY

TIMEWISE 5X™ | “THE POWER OF 5” LAUNCH CAMPAIGN

The Power of 5 - magnifying the multiplying effects of an age-defying formula. 

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China’s discerning beauty enthusiasts demand high-quality, multi-taking formulas that combat the numerous culprits of premature skin ageing - pollution, UV, stress, and insufficient sleep.


We created a campaign to highlight the award-winning innovation of Mary Kay's Timewise 5XTM single-regime skincare collection. 

This collection is formulated to provide skin protection through five antioxidant and age-defying actions.

Our story focused on the high-tech formula, highlighting ingredients engineered to protect, rejuvenate, and restore the skin’s youthful complexion. We delivered a product technology film, print assets, and marketing toolkits to support the launch.

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protect,

rejuvenate,

restore

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MARY KAY

MARY KAY

“THE POWER OF 5” LAUNCH CAMPAIGN

“THE POWER OF 5” LAUNCH CAMPAIGN

The Power of 5 - magnifying the multiplying effects of an age-defying formula.

The Power of 5 - magnifying the multiplying effects of an age-defying formula.

Timewise_Mobile_03

China’s discerning beauty enthusiasts demand high-quality, multi-taking formulas that combat the numerous culprits of premature skin ageing - pollution, UV, stress, and insufficient sleep.

We created a campaign to highlight the award-winning innovation of Mary Kay's Timewise 5XTM single-regime skincare collection. This collection is formulated to provide skin protection through five antioxidant and age-defying actions.

Our story focused on the high-tech formula, highlighting ingredients engineered to protect, rejuvenate, and restore the skin’s youthful complexion. We delivered a product technology film, print assets, and marketing toolkits to support the launch.

China’s discerning beauty enthusiasts demand high-quality, multi-taking formulas that combat the numerous culprits of premature skin ageing - pollution, UV, stress, and insufficient sleep.

We created a campaign to highlight the award-winning innovation of Mary Kay's Timewise 5XTM single-regime skincare collection. This collection is formulated to provide skin protection through five antioxidant and age-defying actions.

Our story focused on the high-tech formula, highlighting ingredients engineered to protect, rejuvenate, and restore the skin’s youthful complexion. We delivered a product technology film, print assets, and marketing toolkits to support the launch.

Timewise_Mobile_05

Protect, Rejuvenate
& Restore

protect, rejuvenate
& restore

Timewise_Screengrabs_0016_Layer-1ScreenshotTimewise_image_Grid_03Timewise_image_Grid_04Timewise_Screengrabs_0016_Layer-1ScreenshotTimewise_image_Grid_03Timewise_image_Grid_04
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Next Project >

JLo Beauty

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Next Project >

JLo Beauty

If you can’t get results by doing the same things,
are you ready to try something different?

If you can’t get results by doing the same things,
are you ready to try something different?

projects@weareplus.com

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If you can’t get results by doing the same things,
are you ready to try something different?

© 2024 PLUS

© 2024 PLUS