EPIX

Summer Movie Magic | Awareness Campaign

EPIX the online movie network were growing, fast.
They needed help in creating a campaign that would drive local engagement and raise awareness among consumers online.
Our approach was to create an integrated campaign that linked a series of local film screening events to a digital response initiative.

The campaign was designed with three phases:

1

A street-level advertising campaign & promotional stunts

2

A digital activation that drove Social Media engagement through contests and content interactions

3

An array of innovative event-based experiences that drove participation and awareness with audiences

1

A street-level advertising campaign & promotional stunts

2

A digital activation that drove Social Media engagement through contests and content interactions

3

An array of innovative event-based experiences that drove participation and awareness with audiences

EPIX

Summer Movie Magic | Awareness Campaign

EPIX the online movie network were growing, fast.
They needed help in creating a campaign that would drive local engagement and raise awareness among consumers online.
Our approach was to create an integrated campaign that linked a series of local film screening events to a digital response initiative.

The campaign was designed with three phases:

1

A street-level advertising campaign & promotional stunts

2

A digital activation that drove Social Media engagement through contests and content interactions

3

An array of innovative event-based experiences that drove participation and awareness with audiences

RESULTS

Attendees

Media Impressions

Average Time Spent
on Site per Visit

RESULTS

Attendees

Media Impressions

Average Time Spent
on Site per Visit

Attendees

Media Impressions

Average Time Spent
on Site per Visit

Slide

PRINT

EVENT