JLO BEAUTY

JLO BEAUTY | Brand Launch

After trying hundreds of formulas over several years, Jennifer Lopez was ready to launch JLo Beauty in a highly competitive, celebrity-fatigued skincare market.

The challenge: Consumers are too tired of big promises from skincare brands and overly hyped celebrity launches to trust a brand enough to switch from their current routine.

But we know that people fear ageing, so if there were a way to bottle time, they would buy it.

Our big idea: Create an authentic DTC digital strategy and paid social campaigns that showcased how Jennifer Lopez used her innate agelessness, hustle mindset and luxury standards to develop luxury formulas at non-luxury prices so you can get ageless skin, just like JLo.

Our launch campaigns contributed to a complete inventory sell-out, not once but twice, and a record-breaking $2m sales via Sephora’s coveted January skincare animation.

DIGITAL + MEDIA STRATEGY + CREATIVE DEVELOPMENT + ART DIRECTION + DESIGN + SOCIAL CAMPAIGNS PRODUCTION + DIGITAL UX +
E-MARKETING + CGI

JLO BEAUTY

JLO BEAUTY |
Brand Launch

After trying hundreds of formulas over several years, Jennifer Lopez was ready to launch JLo Beauty in a highly competitive, celebrity-fatigued skincare market.

The challenge: Consumers are too tired of big promises from skincare brands and overly hyped celebrity launches to trust a brand enough to switch from their current routine.

But we know that people fear ageing, so if there were a way to bottle time, they would buy it.

Our big idea: Create an authentic DTC digital strategy and paid social campaigns that showcased how Jennifer Lopez used her innate agelessness, hustle mindset and luxury standards to develop luxury formulas at non-luxury prices so you can get ageless skin, just like JLo.

Our launch campaigns contributed to a complete inventory sell-out, not once but twice, and a record-breaking $2m sales via Sephora’s coveted January skincare animation.

DIGITAL + MEDIA STRATEGY + CREATIVE DEVELOPMENT + ART DIRECTION + DESIGN + SOCIAL CAMPAIGNS PRODUCTION + DIGITAL UX + E-MARKETING + CGI

MAIN VIDEO

PAID SOCIAL

PAID SOCIAL

PAID SOCIAL

ORGANIC
SOCIAL

ORGANIC SOCIAL

ORGANIC SOCIAL