JLO BEAUTY
After testing hundreds of formulas over several years, Jennifer Lopez was ready to launch J Lo Beauty into the fiercely competitive, celebrity-fatigued skincare market.
Encouraging consumers to switch their current skincare routines is no easy task, especially as scepticism grows around celebrity-endorsed brands. Our challenge was to showcase the effectiveness of J Lo’s scientifically formulated products and give customers close-up access to J Lo’s beauty secrets.
To achieve this, we devised a comprehensive direct-to-consumer (DTC) digital strategy and executed paid social campaigns spanning pre-launch, launch, and ongoing promotion. Additionally, we guided the creative direction to ensure a cohesive visual narrative across all platforms.
RESULTS
Our campaigns contributed to a complete inventory sell-out, not once but twice, and achieved a record-breaking $2 million in sales through Sephora’s coveted January skincare animation.
DIGITAL + MEDIA STRATEGY + CREATIVE DEVELOPMENT + ART DIRECTION + DESIGN + SOCIAL CAMPAIGNS PRODUCTION + DIGITAL UX +
E-MARKETING + CGI
JLO BEAUTY
JLO BEAUTY |
Brand Launch
After testing hundreds of formulas over several years, Jennifer Lopez was ready to launch J Lo Beauty into the fiercely competitive, celebrity-fatigued skincare market.
Encouraging consumers to switch their current skincare routines is no easy task, especially as scepticism grows around celebrity-endorsed brands. Our challenge was to showcase the effectiveness of J Lo’s scientifically formulated products and give customers close-up access to J Lo’s beauty secrets.
To achieve this, we devised a comprehensive direct-to-consumer (DTC) digital strategy and executed paid social campaigns spanning pre-launch, launch, and ongoing promotion. Additionally, we guided the creative direction to ensure a cohesive visual narrative across all platforms.
RESULTS
Our campaigns contributed to a complete inventory sell-out, not once but twice, and achieved a record-breaking $2 million in sales through Sephora’s coveted January skincare animation.
DIGITAL + MEDIA STRATEGY + CREATIVE DEVELOPMENT + ART DIRECTION + DESIGN + SOCIAL CAMPAIGNS PRODUCTION + DIGITAL UX + E-MARKETING + CGI