With China’s growing interest in skin rejuvenation, fueled by a significant rise in consumer awareness and purchasing power, Mary Kay was poised to launch Youthfinity as a contender in the luxury skincare space.

We envisioned a journey of transformation where nature and science converge to create a 24-karat liquid gold youth-revitalising elixir that enhances skin firmness and luminosity.

CAMPAIGN CREATIVE DEVELOPMENT + ART DIRECTION & DESIGN + CGI + EDITING & FINISHING