MARY KAY

Youthfinity | PRODUCT LAUNCH CAMPAIGN

With China’s growing interest in skin rejuvenation, fueled by a significant rise in consumer awareness and purchasing power, Mary Kay was poised to launch a competitor to luxury brands.

Research shows that a strong inspirational story converts. So, we crafted a story of alchemy, where nature and science combine to create a 24-karat liquid gold youth revitalising oil that enhances skin’s firmness and luminosity.

CAMPAIGN CREATIVE DEVELOPMENT + ART DIRECTION & DESIGN + CGI + EDITING & FINISHING

MARY KAY

Youthfinity | PRODUCT LAUNCH CAMPAIGN

Mary Kay believes that when nature and science collide, beautiful things can happen. We agree. They reached out for help on a very special project.

Youthfinity is a collection of skincare Mary Kay’s premium skincare line. For a new product launch within the collection we were asked to craft a story of alchemy. A magical journey of transformation where two elements are distilled into a powerful youth-revitalizing oil.

CAMPAIGN CREATIVE DEVELOPMENT + ART DIRECTION & DESIGN + CGI + EDITING & FINISHING

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